Digital technologies equal better marketing and lower commissions. Homefront LLC offers Wisconsin home sellers effective and cost saving brokerage services for today's challenging market.

From the Blog

Fall and early winter is a great time to list a house for sale

Yes, I know this runs counter to what many people think but hear me out. The real estate market is not quite as seasonal as it once was but spring and early summer still accounts for the vast majority of activity within the Wisconsin real estate market, especially for single family homes. Many people who… [Continue Reading]

Madison WI Real Estate Commissions

Many home sellers have a vague sense of how commissions work within the Realtor and MLS structure. If you utilize the services of a broker to list your property you agree to pay that broker a commission in the event they procure a buyer that leads to a sale.The listing contract is between the seller… [Continue Reading]

Buying is better (way) than renting

Enjoy this chapter excerpt from the new book Guerrilla Home Buyer by Brian P. Callahan. Buying a home is better than renting. The largest single benefit to buying a home comes on the day when you send in your last mortgage payment. It is likely that no event in your life will bring as much… [Continue Reading]

The ultimate goal for home buyers

This is an excerpt from Guerrilla Home Buyer by Brian Callahan. The largest single benefit to buying a home comes on the day when you send in your last mortgage payment. It is likely that no event in your life will bring as much financial security as well as a profound sense of accomplishment. Your… [Continue Reading]

Are real estate yard signs becoming obsolete?

The internet has completely changed how people shop for homes. You can search for homes on some of the data intensive websites like Zillow.com and Trulia.com or on Realtor affiliated websites like Realtor.com or local broker websites. There are iphone and android apps available that will tell you which houses are for sale as you… [Continue Reading]

How MLS Works

There is no single, or nationwide, MLS. Each MLS represents one or more local broker association(s). The MLS is usually a separate entity from the association(s) and is governed by a board of directors representing the broker members of the local association(s). In essence, it is a group of brokers who agree (some might say… [Continue Reading]